
Sam In Action




About Sam Rapoport
Sam Rapoport is a globally recognized, 10-time award-winning sports executive and one of the most influential voices in professional football today. As a pioneering force behind the NFL’s gender equity movement, she has redefined what’s possible in a legacy sport—transforming the league’s culture and opening doors for women across the globe.
With over 20 years at the intersection of football and innovation, Sam has become a household name in the industry. She has been honored by People Magazine as one of the “25 Women Changing the World,” named to Fortune’s 40 Under 40, and listed among Sports Illustrated’s Most Powerful Women in Sports. A recipient of the Sports Business Journal Game Changer Award, Sam's impact has been spotlighted by The TODAY Show, Good Morning America, CNN Money, and The Pat McAfee Show.
Her keynote speeches—equal parts fire and framework—reveal how the NFL turned intention into action to accelerate real change. Bold, dynamic, and deeply personal, Sam delivers tangible strategies for disrupting systems, shifting culture, and building inclusive teams that win.
A former elite tackle and flag football quarterback, Sam is also a proud LGBTQ+ trailblazer, living just outside New York City with her wife and two children.
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Awards and Honors
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2009 & 2019 -NFL Commissioner's Award Winner
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2017 - People Magazine's 25 Women Changing the World
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2018 - Outsports' Hero of the Year
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2019 - Fortune Magazine's 40-Under-40
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2020 - Sports Illustrated's Most Powerful, Most Influential and Most Outstanding Women in Sports and The Athletic's 40-Under 40
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2022- LinkedIn's Top Voices in Sports
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2023 - Sports Business Journal Game Changer Award
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2024 - Adweek's Champion of Change


Clients Inspired by Sam's Playbook


What Clients Say About Sam
What We Offer

Dynamic Keynote Speaker
Sam is a dynamic, pragmatic and genuine keynote speaker. Her speeches are filled with stories and actionable takeaways that help organizations drive change quickly.

Change Management Consultant
In addition to her work with the NFL, Sam is consulting with the USTA and USA Football to help these organizations create lasting transformation through her 22+ years experience driving change in legacy organizations.
Keynote Topic
"From Tradition to Disruption: Shattering the NFL's Grass Ceiling"
Sam Rapoport is a powerhouse in professional football—part visionary, part disruptor, and 100% game-changer. A 10-time award-winning executive and one of the most electrifying voices in sports today, she’s not just breaking barriers—she’s bulldozing them.
Sam Rapoport delivers the ultimate playbook for disruption—straight from the heart of the NFL.
She doesn’t just talk about change—she built it, transforming the league from having zero women in coaching, scouting, or officiating roles to leading the world in gender progress across male pro sports. As of 2025, the NFL now boasts more women in coaching than any other men’s league on the planet—an achievement so impactful, it’s been adopted as a model by leagues globally.
In this high-energy, story-driven session, Sam shares 5 battlefield-tested strategies that any organization—across any industry—can use to drive real, measurable change. These are not just theories. They’re proven frameworks that helped shift one of the most tradition-bound institutions in sports, fast.
The audience will:
✔ Be fired up to identify opportunities and take action
✔ Learn how the NFL moved the needle—fast—and how to replicate it
✔ Discover what real inclusion looks like behind the scenes
✔ Walk away inspired and unstoppable—like they could run through a brick wall
✔ Connect to the stories, regardless of industry or ideology
This isn’t your typical keynote. It’s a frontline report from one of the most powerful culture shifts in sports—and a blueprint for how your organization can be next.

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